Consumer Decision-Making Models-Construct the elements of consumer decision-making for your project product or service for the two models below.

Models of consumer decision making help marketers understand the steps that consumers go through before and after they actually make a purchase.

Instructions
Construct the elements of consumer decision-making for your project product or service for the two models below.

The traditional (generic) model
Problem recognition
Search for alternative solutions
Evaluation of alternatives
Purchase
Post-purchase use and evaluation of choice
The alternative model
Problem representation
Integration processes
Decision plans

Last Completed Projects