This is a three-part project from which you will develop a portfolio of information rather than a simple paper or presentation. Based on the study materials you engaged with this week, write a 500 – 750- word Creative Brief for the client you selected and wrote about in the Introductions Forum. Here, you will briefly discuss who your client is (you may select the client of your choice), showing that you are familiar with the client and the products that they offer. In other words, you are answering two very basic questions: who is your client and what products and/or services do they offer?
In addition, you want to provide an overview of what the company is attempting to accomplish with the
advertising campaign. In other words, what is their overall strategy?
Furthermore, you will need to determine who their competition in the area will be.
Draw from the pool of direct
and indirect competitors in your area in order to develop an understanding of just who your client will need to
differentiate itself from. As the authors of this text state, here is where you will provide a “snapshot of the brand
situation” that your client is facing as they enter into your market.
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|