Select one of the health/wellness social marketing campaigns that have been provided (below), and include the following information in your initial discussion post:
1. Name the health campaign, the behavior that the campaign is trying to modify, & the target audience. Include the campaign in your reference list.
2. Identify one theory from the course readings that you believe is associated with this campaign (please note that there may be several different answers). Please do not select theories that have not been covered during our class!
3. Justify your theory selection by relating any relevant theory concepts and/or constructs to the campaign.
4. Support why it is important to use a theoretical framework when planning health/wellness campaigns such as this.
5. Use credible journal articles, websites, course resources etc. to support your responses.
6. In-text citations & your references are required to use APA 7th ed. format.
Peer-Response Post(s):
Read at least two other discussion posts that are related to different campaigns from the one you have selected, and each other, and respond to those discussion threads before the due date. Continue the discussion, & include your own views and supporting research.
Discussion Campaigns:
1) Smoking Kid:
2) Nicotine Addiction Isn’t Pretty:
3) Honestly It’s Time:
4) Breaking the Stigma:
5) Physical Activity – It All Adds Up:
6) Stop Smoking – Start Repairing:
7) It Can Wait:
Last Completed Projects
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