Part 1

Discussion Board: Buyer/Consumer Behavior
In this lesson you learned how cultural and social factors affect consumer decision-making process and buyer behavior.
Visit MSN Auto (Links to an external site.). This Web site provides a select list of cars/trucks, price points, and outside reviews of a variety of automobiles. Thus, the consumer can evaluate and suggest a set of behaviors, as opposed to reviewing information provided by a subjective source, such as a friend or the dealership. Answer the following questions and submit your response(s). After you answer each question, respond to a classmate’s posting.

How does the site assist consumers in the evaluation stage of choosing a new car?

Develop your own hypothetical evoked set of three vehicle models and present your comparisons.
Which motor vehicle attributes would be the most important in your purchase decision?

Do you think buyers’ behavior would be similar or different from yours and why?

DIRECTIONS
When you’re ready to post your discussion board, click “Reply” below to start a new post. Tell us your name then respond to the above-stated questions. Each question must be thoroughly addressed in your response. Be descriptive, and use specific examples.
Discussion board posts should be 350 words minimum in length for your discussion. After writing your post, be sure to review and edit before clicking “Submit.”
After posting your response, respond thoughtfully to at least one of your classmates to complete this assignment.
Note: You won’t be able to access your classmates’ posts until after you have submitted your response to the discussion board. At this point you can click “Reply” to a classmate’s post.
Choose at least one of the discussion board entries made by other students in the class and reply to their statement with 150-200 words in length. Share your thoughts with them about their ideas.
Why do you agree or disagree with their perspective?
What do you think is important about what they’ve offered to the discussion board for this topic?
What did they say that resonated with you or your experience and why?
Keep in mind that a simple response of “I agree” or “I disagree” without a thorough explanation is insufficient and may result in no credit given for those entries.

Instead, respond as you would if you were having an academic conversation with a fellow classmate in real-time (this would mean politely, of course.) Failure to follow the rule for polite discourse may also result in a zero on your own discussion board assignment.
Discussion boards should exhibit significant thought and include content with supporting data, references to the text and/or secondary information, articles/websites that relate to the content, cite current events that are relevant, post personal experiences, etc.

Part2:

Marketing Plan Project Part 2: Consumer Behavior, Target Marketing, BrandingThe goal of this assignment is to complete a comprehensive marketing plan and provide a structure for possible future opportunities in the student’s personal career. The project will require originality, creativity and understanding of the key concepts of marketing as we review and discuss these components throughout the course.
The student is to continue with the same new product or service that was approved at the beginning of this assignment. This product or service will continue to serve as the basis for the Marketing Plan the student will develop throughout the course in the remaining parts or stages.
Directions/Guidelines

This is the second part of your Marketing Plan (of 5 individual parts) due at intervals spaced throughout the course (following relevant assignments, unit content and text readings), culminating in a final PowerPoint presentation due at the end of the course. Individual parts submitted during the course will be graded and the instructor will provide the student with written feedback in addition to a scored rubric. The student should take into consideration written feedback for editing or revision of submitted parts and incorporate added ideas and content to be part of the final Part 6 PowerPoint Presentation.
The content on Part Two should follow previous class readings, assignments and discussions for content ideas and evidence of understanding of key marketing terms – and use of examples where relevant is important.
Directions

Project Part 2

State your product or service and describe the target market in detail. Include information on the geographic, demographic, psychographic and behavioral factors used to choose this market segment.
Identify the needs that cause the target market to buy.
Create a written positioning statement that identifies:
The organization’s product/service
The target market – Needs that cause the target market to buy including emotional and logical drivers – How the product or service solves the target market’s needs

What makes this organization different from its competition

 

Last Completed Projects